Ulta Announces Initiatives to Support Black Beauty Brands
The road to a more inclusive beauty industry runs through Ulta. The company announced today, February 1, a series of Inclusion and Diversity Commitments that will help more Black-owned beauty brands, and sees actress Tracee Ellis Ross become an integral part of the initiative.
Ulta revealed in a press release that as part of a pledge to celebrate and support the impact of underrepresented brands in the beauty industry, the company will allocate $20 million towards creating more personal connections with LatinX, Black, and other communities, as
Additionally, by the end of this year, Ulta pledges to double the number of Black-owned beauty brands that it has in stores and $4 million will go toward marketing support for Black-owned brands.
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So, You Really Shouldn t Believe These Beauty Rumors
Beauty Director Julee Wilson demystifies seven common skin myths.
By Blake Newby Dec 28, 2020
Between social media and, well, straight-up gossip, there’s a ton of misinformation about skincare out there. (Yes, that advice from your BFF about which face cream to buy might be a little sus, considering she isn’t a dermatologist or esthetician.) Beauty Director Julee Wilson and dermatologist
Jeanette Graf, MD are here to help. They’re debunking seven common skin-centric myths while dishing some of her their personal product faves from Ulta Beauty.