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In the summer of 2012 I wrote Celiac: The Trendy Disease For Rich White People, which annoyed a few people with celiac disease but a whole bunch of people who had latched onto a fad and craved medical or scientific legitimacy in doing so.

New yorkUnited statesGwyneth paltrowMatthew boyleIan marberJulia llewellyn smithNew york timesTrendy disease for rich white peopleFaux celiacBeating from fad dietersLlewellyn smithScare journalismScience education amp policy