Infusing Culture into Craft Packaging Design
An Inglewood-based brewing company uses design and digital marketing to resonate with consumers who have traditionally been overlooked in the craft beer market.
Mar 5th, 2021
“One of the reasons we started a craft brewing company in the first place was due to the lack of accessibility of premium craft beer in communities of color,” explains Teo Hunter, COO and head of brewing operations for Crowns & Hops Brewing Co.
He says it’s easy enough to find craft beer at Whole Foods, Bristol Farms, and Trader Joe’s but, “as soon as you start going into the inner city, you don t see any of those establishments. You barely see grocery stores, and those grocery stores are inundated with mass marketed beer that don t have the quality attributes we would hope people would identify the same way Beny and I did.