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The Re-Branding of CA Gov Candidate John Cox: Comedy Gold or Game-Changer?

John Cox for Governor One of the Recall Gavin Newsom campaign’s first contenders, businessman John Cox, has literally gone off the deep end in his commitment to be a frontrunner candidate. The milquetoast candidate, who lost to Gavin Newsom by 24 points in 2018, has decided to start a new strategery with this 2021 campaign, and it involves a complete rebrand. Cox changed the “Real John H. Cox” on his Twitter page to “Beast John Cox,” and has a California Brown Bear prominently displayed on his header photo. I. Kid. You. Not. The re-branding of John Cox into “Beast Mode” Cox’s website has also been rebranded with the “Beast” and Brown Bear insignia, with the headline:

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