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$17 5M FTX Field deal canceled after FTX files bankruptcy

FTX and campus announced the 10-year, $17.5 million naming rights deal last August. As part of the deal, LEARFIELD’s Cal Bears Sports Properties, Cal Athletics’ multimedia rights holder, agreed to accept the payment in cryptocurrency, according to a press release announcing the start of the deal.

UMaine AD Ken Ralph Talks Broadcast Partnership With The Ticket

FTX Crypto Exchange Buys Cal Memorial Stadium Naming Rights for the Next 10 Years

FTX Crypto Exchange Buys Cal Memorial Stadium Naming Rights for the Next 10 Years
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