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Reliance s AJIO sale event showcases tier 2, 3 markets big, bold influence in India s fashion landscape

Fashion e-tailer AJIO s Big Bold Sale event garnered its biggest-ever results with 40% more orders than previous editions, resulting in over 1.5 million customers making purchases more than once on the platform. Half of the orders came from Tier 2 and 3 markets, indicating growing shopping sentiment in these locations. The summer collection was especially in demand, and brands such as Buda Jeans Co. and Marks & Spencer garnered customer attention. The men s and women s western wear category grew 150%, and the sale saw the preference of over 600,000 sundresses.

AJIO Big Bold Sale Becomes India s biggest-Ever Celebration of Fashion, 50% of Total Orders From Tier-2 & 3 Markets

Right from the first hour of the sale, customers spent a whopping 1200+ million minutes shopping on AJIO across 1.3+ million styles.

Ajio registers 50% of total orders during its Big Bold Sale from tier-II, -III markets

Ajio registers 50% of total orders during its Big Bold Sale from tier-II, -III markets
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Reliance s AJIO sale event displays tier 2, 3 markets big, bold influence in India s fashion landscape

Reliance Retail s style e-tailer AJIO stated its flagship sale occasion, the Big Bold Sale (BBS), attained its

AJIO Big Bold Sale becomes India s biggest-ever celebration of fashion

AJIO Big Bold Sale becomes India s biggest-ever celebration of fashion
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