If you want a handy metaphor for contemporary childrearing, it’s a colourful plastic box with big red buttons on it. Yoto is the name, and before long, you’ll be seeing it where you already see children using screens – so pretty much everywhere. One in 50 British homes with a child under 12 is said
Primark partners with The Copyrights Group, a Studiocanal company, to bring Paddington for Baby pieces to the store. The Primark collection currently includes three pieces for newborns up to 12month old babies. The garments feature Paddington in the form of embroidery, with his name added in red or
Paddington Bear has been immortalised in a set of commemorative stamps - although they may not pay for a letter back to Peru. The Royal Mail has issued 10 stamps depicting the cartoon and TV show.