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Boston Beer partners with Beam Suntory to bring their brands into new categories

Boston Beer partners with Beam Suntory to bring their brands into new categories
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Beam Suntory Invests $1B In Consumers, Communities And The Environment

Beam Suntory Invests $1B In Consumers, Communities And The Environment Beam Suntory Invests $1B In Consumers, Communities And The Environment Beam Suntory, one of the largest in the spirits industry, and particularly in whisk(e)y, is looking to make long-term commitments to the tune of more than $1 billion to sustainability across every facet of its industry, from seed to sip, officials said in a recent statement. Through a program known as Proof Positive, those commitments to the environment, consumers, and society are aligned to the United Nations’ Sustainable Development Goals, the statement reads. “Making a positive impact on the planet, consumers and communities isn’t just the right thing to do, it’s a must-do for the sustainability of our business and humanity,” said Albert Baladi, Beam Suntory President & CEO. “

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