The Drum Awards for PR recognizes excellence in public relations, celebrating the professionals that guide the communications of companies, governments and organizations. This year’s winners have been announced, with The Big Issue, LinkedIn, PlayStation and Megabus among those behind the best campaigns.
BCW Stockholm won the ‘Finance and professional service’ and 'Most effective use of technology' categories at The Drum Awards for PR 2021 with its ‘Beach Mode’ campaign for Trygg-Hansa. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this successful project.
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