Audi Singapore speeds off with new creative partner Details 03 June 2021
Audi Singapore has appointed BBDO Singapore to handle creative duties for ATL and social media communication for three years, officially starting on 1 July. This follows a two-round pitch called in March this year and the agency has been tasked to support the brand’s future plans while at the same time drive increased love and desirability of the Audi brand in Singapore across all its marketing channels. Events and experiential activities are not part of the contract.
According to Audi, BBDO was selected for aligning local work to the global strategy whilst remaining relevant to the local audience. The incumbent on the account is Publicis Singapore, which has been working with the brand since 2013. It was invited to defend the account earlier this year.