Mumbai: In the fifth edition of its #ShareTheLoad campaign, laundry detergent brand Ariel attempts to overcome our conditioned mindsets and to address years of unconscious bias and conditioning by getting men to rethink and introspect their actions at home.
In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.