To participate, shoppers can look for Be a Santa to a Senior trees or displays at locations around the area. Ornaments featuring the name and desired gift of an older adult will be on display.
The Brainerd lakes area Be a Santa to a Senior program saw an increase in senior participants this year compared to last year, according to organizers. The program connects donors with seniors who would appreciate a gift.
Be a Santa to a Senior is an annual program with support from local businesses, nonprofits, retailers, volunteers and community members. Local Home Instead Senior Care offices have partnered with several local retailers and nonprofits to help with gift collection and distribution.