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TVDRAMA Bavaria Media Adapts to Shifts in Drama Supply & Demand ADVERTISEMENT With the production halts and reschedules of the last year, Bavaria Media International has been witnessing a change both in the supply of and demand for drama series. Where demand is concerned, escapist topics are currently trending, according to Carlos Hertel, director of international sales. “But also, classically, crime and suspense have remained the most sought-after genres for us.” “On the other hand, our customers were affected by serious restrictions on the supply side,” he continues. “There were and are still budget-related changes in demand due to reschedules in programming, especially in the linear market. More specifically, this means that demand is becoming increasingly disparate in the various segments because budgets also have shifted significantly. These changes need to be countered quickly.”

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