batman xxx, steven hersh built vivid entertainment into a $100 million a year business. but lately he says he s faced a perfect storm of declining dvd sales, rampant piracy, and internet sites that give content away for free. i don t know where the industry will be in five or ten years. maybe the only way to fight free is to be free and to come up with a business model that supports that. reporter: and there is a more sobering threat. after a male porn actor tested positive for hiv, studios halted production this month, and the industry s biggest name, jenna jamison, called for a porn star union to help correct against a ticking time bomb. her former employer disagrees. i really do believe that this industry has done a great job in policing itself. reporter: thankfully, that s something these models don t have to worry about if they book a job with jacques. but that is a big if. this manhattan casting call