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"Value-for-money would primarily drive purchasing decisions of Filipino consumers, trailed by ‘lazy’ beauty solutions that save on effort, time, and carbon footprint.”
Philippine-based startup Packworks has officially launched its business intelligence tool Sari IQ which provides data analytics on the behavior and spending habits of consumers who buy their needs in traditional “mom-and-pop stores” known locally as “sari-sari” stores.
Packworks Co-founder and
Bathing is a daily ritual, sacred and taken seriously in the Philippines as research confirmed that Filipinos spend more for hygiene and self-care essentials, such as shampoo and conditioner, than food during emergencies.
A research on Filipino shopping habits conducted by Packworks Sari IQ showed