Food, tobacco firms accelerate shift to digital marketing
Posted : 2021-02-10 16:26
By Nam Hyun-woo
As the COVID-19 pandemic continues, retail firms are expediting their shift to digital marketing, as consumers increasingly look toward online malls when purchasing food and even tobacco products, which have long been thought to be the domain of offline shopping.
Chicken franchise KFC launched an online customer event recently on YouTube. During the live stream, KFC showcased upcoming menu items and solicited customer feedback, as well as holding quiz events related to the brand s menu and history.
Food manufacturer Ottogi is also turning to online avenues to promote its products. The company s O Kitchen website offers various recipes using its pre-cooked products and other ingredients.
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