Hotel brands are unique identities created by hotel chains or individual hotels to stand out in the market. They represent a mix of services, designs, and experiences tailored to different types of guests, such as luxury seekers or budget travellers. These brands help hotels attract loyal customers, showcase what makes them special, grow their revenue, and compete effectively in the busy hospitality sector.
Gartner are right to point to bot-on-bot action for financial services moving forward. But even they may be underestimating the changes they will bring to money itself.
Will Hide explores Scarborough, a town that became a holiday hub after the arrival of the railway in 1845. He stays at The Bike & Boot Inn, a colourful seafront hotel.