The replacement for Morrisons’ More Card is based on instant rewards instead of customers saving up points
Morrisons today unveiled its new plastic-free loyalty scheme, including a range of personalised rewards and the option of donating to charities.
Branded My Morrisons: Make Good Things Happen, the replacement for its More Card is based on instant rewards instead of customers saving up for points to spend in store.
As well as personalised offers, the My Morrisons app has been updated to become a home for all of Morrisons’ online services including Morrisons.com, food boxes and Morrisons’ café takeaway menu.
The supermarket said in the coming weeks further features will launch, including the opportunity for customers to give back to the community or claim what it calls ‘Basket Bonus’ rewards.