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After another year of uncertainty marked by an ongoing pandemic, environmental strains, fights for social justice and a growing understanding of what it means to be truly equitable and inclusive, we expect that brands will continue to serve as cultural beacons.
After another year of uncertainty marked by an ongoing pandemic, environmental strains, fights for social justice and a growing understanding of what it means to be truly equitable and inclusive, we expect that brands will continue to serve as cultural beacons.
Charles O’Tudor
Branding – it’s what defines a business and sets it apart from competitors. However, in this era of digital distractions, a catchy name and a nice logo are no longer enough to pique the interest of modern consumers.
So, how will you create a solid brand identity that will capture the attention of your target audience? Well, for starters, it helps to have a good grasp of the latest brand trends. To help you out, I have taken the liberty of compiling data on the most important branding trends and developments. From logo designs and social media hashtags to customer-driven strategies and branding technologies, we have all the information you need to keep up with your competitors and stand out in your industry.