aprons, bakeware, plates, a lot having to do with serving food and preparing food which makes a lot of sense with our mission. reporter: the mission is all about giving back. every product for sale has a number on it which signifies the number of meals donated to americans in need through that purchase. i love this all-american outfit. again it has a really big number attached to it. from the iphone case to the bag to the necklace to the denim vest to the baseball tee gives 102 meals. reporter: lauren s goal to provide 10 million meals for americans in need. before launching her line, lauren took a road trip across america to get a firsthand look at the hunger battle. 50 million americans are food insecure. which means at some point through out the year they rely on food stamps, soup kitchens, food banks to get by. reporter: and the 29-year-old princeton graduate is no stranger to the world of fashion. in 2011 she married david lauren, son of american designer, ralph lauren