Hyatt Celebrates the Opening of the First Five UrCove Hotels in China
The new openings reinforce Hyatt’s commitment to reach China’s underserved upper-midscale segment and strategically grow the Hyatt brand in China
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UrCove Shanghai Jing’an Photo: Hyatt
UrCove Shanghai Jing’an Photo: Hyatt
Hyatt today announced that UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, opened its first five properties - UrCove Shanghai Jing an, UrCove Shanghai Lujiazui EXPO, UrCove Shanghai Wujiaochang, UrCove Chengdu City Center and UrCove Nanjing South Railway Station. These new additions to Hyatt s portfolio in these popular destination cities in China aim to better serve the highly mobile travelers in the upper-mid segment, which will contribute to Hyatt s commitment to further expand its brand footprint and achieve meaningful growth in the region. Further, the
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