couple of years boarding an airplane has become a very frustrating and often crowded place. because people are bringing more and more on board in order to avoid the checked bag fee. we decided to address this issue by lowering our base fares, lowering checked bag fees and letting people with bags board the airplane first. so now even if you do carry on a bag on spirit after august 1st, your total fare will be the same as or lower than before and you ll get on the airplane first and more people will check bags which will make the boarding easier for everyone. we think everyone wins in this strategy. if you only look at the fee, it looks outrageous. you look at the total proposition, it is pretty good. let s explain this to people. you re saying there is sort of a misconception about what your actually doing. it doesn t bother me about people try to get things on as much as they can, because i do. i don t like it when people put their suit jackets or coats in the overhead because you c