Sainsbury s is price matching Aldi - how much will you save? (PA) Sainsbury’s is cutting the prices of hundreds of products in a bid to match discount supermarket Aldi, who was named the UK s cheapest supermarket by Which?. The second largest supermarket in the UK aims to help customers “save more on their grocery shopping” with the new campaign. Chief Executive Simon Roberts announced a new initiative back in November, “to put food back at the heart of the business”. Roberts said: “We are making great progress in delivering our Food First plan and I’m determined that in these tough times, we do even more to help our customers save money.
Sainsbury s is price matching Aldi - how much will you save? (PA) Sainsbury’s is cutting the prices of hundreds of products in a bid to match discount supermarket Aldi, who was named the UK s cheapest supermarket by Which?. The second largest supermarket in the UK aims to help customers “save more on their grocery shopping” with the new campaign. Chief Executive Simon Roberts announced a new initiative back in November, “to put food back at the heart of the business”. Roberts said: “We are making great progress in delivering our Food First plan and I’m determined that in these tough times, we do even more to help our customers save money.