December 14th, 2020
Reddit
Reddit has acquired short-form video platform and TikTok rival Dubsmash for an undisclosed sum, the companies announced. Dubsmash will keep its current platform and brand, while Reddit will integrate Dubsmash’s video creation tools. “Dubsmash provides a welcoming platform for creators and users who are under-represented in social media,” Reddit said.
The site boasted over a billion video views per month in January 2020, according to
TechCrunch. Back in 2015, though, Dubsmash was best known as a lip-syncing app you could use to create, but not post, videos. After its popularity faded in 2017, however, the Dubsmash team rebuilt the app in the style of Musically, which eventually merged into TikTok. Where TikTok’s best-known creators are white, however, Dubsmash is particularly popular with Black and Latinx users, as Reddit noted in a statement:
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