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Zee Bangla took the digital route to celebrate this years’ Poila Boishakh
On Bangla New Year Zee Bangla hosted a virtual ‘Probhat Pheri’ celebration for all its viewers.
15 Apr, 2021 - 03:08 PM IST | By indiantelevision.com Team
MUMBAI: In keeping with the saying “Baro Mashe, Tero Parbon” (Thirteen festivals in twelve months), Bengal is undoubtedly known for its endless love for festivals and their festivities. Poila Boishakh, being the first day of the new year, is celebrated by Bengalis all over as it marks a fresh start, a dawn of new hope and aspirations. Zee Bangla has long been a custodian of the intricacies of Bengal’s heritage whether it is celebrating the many festivals and their traditions or reviving Bengal s art forms as they get passed down to the next generation. The brand believes in celebrating each festival with great enthusiasm while keeping alive the traditions handed down over Bengal s illustrious history, keeping alive the