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On how that first joint led to Farnsworth Fine Cannabis: “I was 16 years old. I was supposed to be in film class, but I was with my friends, with the sunroof open, driving around the foothills in Salt Lake City,” Farnsworth muses. “For me, growing up in a very conservative Mormon community in Utah, it just felt like cannabis gave me a place that was an escape and that was safe and that was interesting.”
“Coming from a background of luxury apparel and luxury retail, it was really about approaching this the development of our space and our cannabis brand no differently than the development of a luxury apparel collection and, of course, store,” Lippes says. “How do we make the experience as elevated as the product itself? What is the cannabis lifestyle? How does clothing fit into their lifestyle, and what do they want?”