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How TikTok Became a Hotbed of Brand Misinformation

How TikTok Became a Hotbed of Brand Misinformation

Barilla Canada and Italian denim legend Parasuco unveil new limited-drop pasta-inspired clothing capsule

Italian food and fashion are iconic – just like Barilla, Italy's n.1 brand of pasta, and respected Italian genius fashion brand, Parasuco. To pay homage to these two Italian icons, Barilla Canada teamed up with Parasuco Jeans Inc. to launch a limited-drop clothing capsule today. Titled, MODA (Italian for fashion), the capsule was inspired by the rich heritage and culture of both brands and consists of a pasta-themed ballcap, t-shirt and hoodie. Each item sports the new Barilla blue, new DAL 1877

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