is not cheap. what s really nice about the behr is it does virtually as well for half the money. this is 33. both go on without primer. over bare wood. what i like about both of these is tremendous coverage with one coat. this happens to be the behr. but the benjamin moore looks similar. this is one coat. look at the job it did. and red really is a tough color. it really, really hid our stripes with one coat versus this one is actually one rick: why is benjamin moore charging so much if they know people can get something for half the price? i m not sure. why does viking charge so much? arthel: it s all about brand. they have a good brand name. now they can say we re best, but behr is virtually as good for half the money. rick: for people who are thinking about maybe adding some