constantly focused on what your competitors are doing. that can be the roller coaster. i think in a lot of situations business owners can better benefit themselves by keeping the focus on themselves, what they can control this giving the best quality, the best product, the best service possible. the piece didn t cover this so much but it does sound like he concentrates on service and quality. as we talked about before, he is in a very voen spot. yes. please stick around. we re going to bring you become to the el rart later on. all right. thank you. are you getting all the marketing benefits of twitter or just doi inin ining the bare mi? twitter bios, optimizing your follower s list. geographic distribution of followers and the hours your specific followers are most active so that you can be strategic of when and what you