‘The narrative on ageing needs to evolve’: Barclays sees innovation opportunity in healthy ageing The food industry should do more to meet the nutritional needs of the ageing population, according to new research out from Barclays. This is, after all, a demographic that is only going to grow.
Europe is ageing. By 2050 the population of over 65s is expected to reach almost 150m in the region.
Driven by falling fertility rates and increasing life expectancy, many countries are ageing at a faster pace than in the past. According to the World Health Organization, by 2030 there are expected to be 44 ‘super-aged’ countries where more than 20% of the population is over 65, including Italy, Germany and the UK.