Is your credit union making an impact with PR?
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Measuring success has long been the Achilles’ heel of public relations. While it is true that it is hard to correlate PR efforts directly to bottom line results, that does not mean you cannot measure success.
First, it is important to know what success looks like and to take the time to outline goals. Identifying the target audience is also a key part of the of upfront work. All the great PR in the world does not mean anything if your target audience does not see it.
AVE vs. Barcelona Principles
Why the old crisis comms playbook should be thrown out
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
For crisis communications, it’s a data obsession that will deliver results in the future.
Though there has been a pressing need for PR pros to show tangible results for their work, such as adopting measurement best practices like the Barcelona Principles, the COVID-19 pandemic offers a clear turning point for crisis communicators.
“It’s no longer acceptable or even preferable to just go on your experience alone,” says Robert Gemmill, senior vice president at Argyle, an agency that focuses on trust and reputation management. “I think there’s a number of tools out there now that practitioners should rely on that puts data at the foundation of their counsel.”