Mumbai: IPG Mediabrands India CEO Shashi Sinha has been unanimously elected as the new chairman of Broadcast Audience Research Council (Barc) India by the board, following its meeting held on Friday. Sinha takes over from Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka, who served as Barc chairman for the last three years. Sinha, who also represents the Advertising
Mumbai: The past 13 weeks historic data by Broadcast Audience Research Council (Barc) India indicates that news channel Aaj Tak was leading the Hindi-speaking market (HSM) (U+R) from week 49’2021 till week 10’2022 in terms of market share. Aaj Tak garnered 25.5 per cent of the market share amongst eight opt-in news channels that include TV9 Bharatvarsh, Republic Bharat, Zee