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Global Retailers Cash In on Barbie Movie Craze

Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to cash in on Barbie film release.

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Global retailers are cashing in on Barbie movie craze

Global retailers are cashing in on Barbie movie craze
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Barbie craze: Retailers cash in as movie mania sweeps the globe

The vast range of products and brand tie-ups, many aimed at adults, are a bet on the nostalgia trip that Barbie represents for many who played with the doll as children.

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Global retailers cash in on Barbie movie craze, Retail News, ET Retail

Barbie Movie: Retailers are hoping to profit from the release of Barbie s latest film by selling a broad range of products linked to the plastic doll, from Barbie Crocs to hotel suites and suitcases. Consumers have generally trimmed their spending amid a squeeze on living costs, leading store owners to encourage them to buy more expensive items to boost revenues.

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Global retailers cash in on Barbie movie craze | Westmeath Independent

Global retailers cash in on Barbie movie craze | Westmeath Independent
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