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Barbie 2021 Fashionistas. (Image supplied by Mattel)
Mattel, Inc. announced that its iconic Barbie brand has been named the 2020 top global toy property of the year by the NPD Group in recognition of its ongoing diversity efforts.
The leading toy brand is continuing its journey to represent global diversity and inclusivity in the fashion doll aisle with a new Fashionista lineup, including a Barbie with vitiligo.
In addition to their Barbie dolls showcasing over 200 careers, Mattel offers a gender-neutral doll, while others come in five body types, 22 skin tones, 76 hairstyles, 94 hair tones and 13 eye colours.
Barbie s ongoing bid to encourage children to be who - and whatever - they want to be has earned them a top award.