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Pio Boffa, Barolo and Barbaresco Trailblazer, Dies at 66

Pio Boffa / Credit Pio Cesare The Italian wine world is mourning the loss of Pio Boffa, head of the historic Pio Cesare firm. He died this weekend after a two-week battle with Covid-19. Dynamic and charismatic, Boffa was a dedicated promoter of his native Langa in Piedmont and its wines, including Barolo and Barbaresco. “Pio Boffa was a point of reference,” says Matteo Ascheri, president of the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani. “He was both a person and the company, so much so that he was almost always referred to as Pio Cesare and not by his own name. He tirelessly traveled the world and became an ambassador for his own firm and for all our wines.

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