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Hi, everyone. Im j. J. Ramberg, and welcome to your business. The show dedicated to helping your Small Business grow. When things are falling apart or just not going perfectly well, how much do you tell your employees and how much do you tell your customers . It is a tough question. We hear the word transparency a lot. But can being too transparent also hurt you . We went to San Francisco to meet the people behind the upstart Flower Company bloom that, about their meet orric rise and their more recent troubles. They say part of what brought them through the rough patch was simply letting everyone know what was going on. You know that cliche of assembling the plane on the way down. What do you do when you realize it . Do you let it go down or fix it . This is the story of one entrepreneurs oh, shoot moment, and how he brought his company back from the brink. I was in new york in i guess summer of last year when it really hit me that, oh, man, weve got a bit of a problem on our hands. Da

United statesNew yorkAmerican universityDistrict of columbiaSan franciscoGavin armstrongJoe montanaAshton kutcherBarbara susan poznerLos angelesSteve chabotDavid williamsonJenna bush hagerSmall businessFlower companyCompany bloom