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Gap Just Proved That TikTok Has Serious Style Influence
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The AskMen editorial team thoroughly researches & reviews the best gear, services and staples for life. AskMen may get paid if you click a link in this article and buy a product or service.
When it comes to social media marketing, the focus is almost always on YouTube, Facebook and Instagram, but it turns out we ve all been sleeping on perhaps the single most influential social network: TikTok.
Case in point: a handful of viral TikTok videos and a single hashtag – #GapHoodie – just caused one of the biggest fashion retailers
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From Aerie to Zara, Retailers Are Turning Viral TikTok Moments Into Sales Gold
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