Chief executive officer of Barbados Tourism Marketing Inc. (BTMI), Dr Jens Thraenhart, has identified Bajan culture as the island’s tourism brand that must be recognised and promoted to the world. In further expressing his vision for the future marketing of Barbados’ tourism since he assumed office seven months ago, the internationally recognised tourism specialist said while beaches will always remain “a pillar” of the industry, Barbadians and all that the …
In case you may have missed them, here are some of our top articles of the day.
‘There is more to Barbados than just sea, sand, and sun’
Barbados must be promoted and marketed differently if it is to increase consumer demand.&nbs
Barbados must be promoted and marketed differently if it is to increase consumer demand. This is possible if smart public-private sector partnerships are formed.
This is according to Barbados Tourism Marketing Inc’s (BTMI),
Cummins: Time for global plan nationnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationnews.com Daily Mail and Mail on Sunday newspapers.