Attendees of Juan Goal for Plastic in Cavite bring their used plastics to the waste collection event.(Photo courtesy of URC) MANILA - Universal Robina Corp. (URC), one of the country's largest food and beverage companies, has kicked off a slew of initiatives to collect, recover, and divert plastic waste as part of its overall goal to achieve plastic neutrality. These include long-term collaborative projects on waste management that cover community engagement and linking with local recyclers. "We are aiming to make lasting, concrete changes on an institutional level, in a way that affects all operations and demonstrates our resolve as a world-class manufacturer," URC's president and chief executive officer Irwin Lee said in a statement Thursday. "The culminating goal," he said, "is to establish a sustainable value chain within a few years." With "Juan Goal for Plastic", URC hopes to help convert post-consumer waste into something useful, a