The Silver Lake Erewhon threw open its in doors in September. But even if you live near Sunset Junction, you may not have noticed the gluten-free, celebrity-infused emporium on Santa Monica Boulevard until about three weeks later, when a photo on Twitter captured an impromptu BDSM scene transpiring near the store’s tonic bar. The images showed a platform-booted dominatrix leading her masked and leashed submissive on a Saturday morning stroll through the supermarket in search of organic, cold-pressed coconut Bulgarian rose water. The tweet was viewed by more than 100,000 people, proving that a viral picture is worth a thousand grand openings.