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TOI bagged the first prize for the ‘Best Use of an Event to Build a News Brand for its campaign Aadhe Hum, Aadha Humara, which was launched to sensitise voters of Bihar on the representation of women in state assemblies.

Vijay karnatakaAadha humaraEarlj wilkinsonBappa ganpatiInternational news media association globalPublic relations or community service campaignInitiative to register userNavbharat timesInternational news media associationGlobal mediaBest useNews brandAadhe humBest public relationsCommunity serviceTimes secret santa