Bangladesh Brand Summit 2020: The Vital Role of Data in Building Brands
Think Content s first-ever flagship initiative, Northern University of Bangladesh presents Bangladesh Brand Summit 2020, in association with The Daily Star, Samakal, and Channel i Online began its second day today as the participants heard from Harish Agarwal, the Managing Partner of EY Bangladesh and Kolkata, who conducted a keynote session on The Vital Role of Data in Building Brands.
Successful branding is connected to the concept of proper data analysis. It s crucial to know how to portray your brand amongst the consumers. Thus, we need to be aware of some critical components of business infrastructure that revolve around data.
The Game of Viral Content and Credibility
The second session on day two of Northern University Bangladesh presents Bangladesh Brand Summit 2020 began with a panel discussion on The Game of Viral Content and Credibility . In association with The Daily Star, Samakal and Channel I online, and organized by Think Content, the panel session comprised of Paul Espinas, the Founder of MoveUp, Ken Lizardo, an International Speaker, Trainer, and Podcaster and Ovick Alam, the CEO of WebAble. Give the people something shareable. Emotion is a good trigger for a viral campaign. stated Ovick Alam.Balancing the quality of content along with the metrics that determine success is very crucial for campaigns.
Bangladesh Brand Summit 2020: The Role of Brands during COVID 19 Youth Desk Youth Desk
Organised by Think Content, Northern University Bangladesh presents Bangladesh Brand Summit 2020, in association with the Daily Star, Samakal and Channel i Online, had an exclusive session consisting of local speakers who talked about the role of brands during the pandemic.
The panelists were - Monsurul Aziz, a marketer, Mahzabin Ferdous, the Executive Director at Concito PR, Faisal Mahmud, the Senior Marketing Manager at Bangladesh Edible Oil Limited, Jiban Ahmed, the Brand Manager at Refrigerator Division Walton Group, Shahriar Amin, the Head of Portfolio at JTI (Japan Tobacco International) and Azim Hossain, the GM of Digital Platform at Channel i.
Bangladesh Brand Summit 2020: Nurturing Upcoming Brand Experts
Youth Desk
Youth Desk
Northern University Bangladesh presents Bangladesh Brand Summit 2020 had its second panel discussion of day two, on Nurturing Upcoming Brand Experts . In association with The Daily Star, Samakal and Channel i online, and organised by Think Content, the panel session comprised of Ashraf Bin Taj, the Co Founder and Managing Director, International Distribution Company Bangladesh, and the President of MSB, Omar Nasif Abdullah Lecturer, Department of Marketing & International Business & Assistant Proctor, North South University, Dini Tajudin, the CEO of Diniflix.com, Rajesh Srinivasan, author of the book – Marketing Success Formula and the moderator Jamie Duncan, the Head of Learning and Development at UpUp Technologies.
Bangladesh Brand Summit 2020: Discussion on ‘Innovation for Brand Growth’ Farhat Chowdhury Zishan Farhat Chowdhury Zishan
When we have a conversation about brands, one of the vital elements to appraise is innovation. In the first keynote session of Northern University Bangladesh presents Bangladesh Brand Summit 2020, in association with The Daily Star, Samakal and Channel I online, Mohammad Manzur Rahman, the Director, Marketing, Customer Experience, & Innovation, at Axiata Digital, spoke about innovation for brand growth.
Organised by Think Content, in this session, Manzur Rahman stated how organisations should use tools to learn the needs and lifestyles of their customers, and should find out what they do and what they like.