During a career that began in 1965 as a California bookseller, Shoemaker founded North Point Press and Counterpoint Press, publishing such authors as Wendell Berry, Gary Snyder, MFK Fisher, Guy Davenport, James Salter, Barry Lopez, Anne Lamott, Margaret Wilkerson Sexton, Robert Hass, and Banana Yoshimoto.
Yuki Tejima runs the Instagram account Book Nerd Tokyo. She uses the platform to discuss books and cafes she loves a simple formula that has proven very popular.