With plans for expansion and new product launches, Beyond Snack is eyeing the Rs 100 crore revenue mark this fiscal year. Manas Madhu, co-founder of the company said, "As ours is an impulse-buying product, our visible presence on the retail shelf adds a lot of value. Hence, distribution and retail visibility will be the key focus in achieving the revenue goals."
India-based Beyond Snack recently expanded its repertoire of banana chips in the hope of attracting Millennials and Gen Zs, whom the firm believes are particularly receptive to flavour innovations.