Broadcaster Sky has taken a minority stake in iSmash, the UK chain of smartphone repair shops founded by Julian Shovlin, the son of former Ferrari-driving boom-time developer Paddy, Ergo has learned.
The two firms will co-locate new stores together in the UK, with the first having opened in Liverpool in late October.
Liz Wynn, who was a founding director of Sky s UK virtual mobile network, has joined iSmash as a director. She brings 15 years of mobile industry experience to the role, having also held commercial director posts in Sky Sports, Cinema and TV divisions.
UK Rich Lister and Carphone Warehouse co-founder David Ross previously took a minority stake in Shovlin s business, which now has 31 shops - 15 of which are in London.