Food Industry Executive
July 27, 2021
Puratos USA looks to strengthen its leadership position in health and well-being bakery solutions with a fat-reducing and cost-saving bread improver.
Pennsauken, NJ, July 27, 2021 – Leading bakery ingredient supplier, Puratos USA, is changing the game for soft, sweet breads with the launch of Intens Puraslim. With Puraslim, bakers can reduce both calories and saturated fat in their breads as well as increase the cost-efficiency of bread production all while keeping breads outstandingly tasty and fresh.
“From Puratos’ proprietary global consumer study, Taste Tomorrow, we know that 39% of consumers check nutrition labels on baked goods for fat content,” explains Sean Hart, R&D Manager for Bakery Mixes & Improvers at Puratos USA. “But typically, they expect baked goods with lower fat to have a different taste. At Puratos, we were determined to create a product that helped manufacturers reduce fat and costs, witho