Practical Problems in Two Wheeler Industry in India
Tue, Dec 22 2020
December 22, 2020
‘
Buland Bharath Ki Buland Tasveer, Hamara Bajaj’ was the advertisement tagline of Bajaj Scooters during 1980’s and we cannot forget the tag line of the then newly launched Hero Honda Bikes ‘
Fill it, Shut it, Forget it’. Scooters, Bikes & Mopeds started gathering steam in the mid 80’s and after that we had a clear demarcation between:
• Scooters
• Mopeds
Scooters were more popular in the cities and favoured by families whereas Bikes & Mopeds were both popular in Cities as well as Rural India because the build of the bikes were tougher to withstand the rough topography of the villages with additional advantage of a Good mileage because of 4 stroke technology found in the bikes.