On The Beach
Simon Cooper started out in the travel business selling ski holidays in the Alps in his university days through his cheekily-named business On The Piste.
These days he runs On The Beach, the holiday specialist he founded in 2004 selling trips through Teletext via Red Button.
Britons may be putting off the traditional January rush to book expensive summer trips, but Cooper himself appears well set to splash out. He recently sold £14million of stock in On The Beach after a rally in its share price.
Sources said investor demand prompted the chunky sale, his first since 2016.
He still holds a 5 per cent stake, so it s not time to snooze on the sun lounger just yet.