How many advisers are happy with their platform?
How many advisers are happy with their platform?
Despite competition in the space heating up, new research has revealed that adviser satisfaction with platform providers has drifted down in recent years, and less than a third now give their provider top marks.
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The latest Investment Trends
Adviser Technology Needs Report – released on Tuesday – revealed that out of more than 700 advisers surveyed, just 28 per cent rated their main platform as “very good”.
This was down from 30 per cent last year and 40 per cent in 2014, indicating a continuing trend of dissatisfaction that was exacerbated by the pressures of the COVID crisis, Investment Trends senior analyst Bailey Hao said.
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