Annual editions of The Good Food Guide will no longer be published
There are sighs echoing across the culinary world at the announced death of the Good Food Guide – which its owner, Waitrose, has decided not to publish this year and has no plans to publish it again in the future – but I actually suspect that its founder, Raymond Postgate, rather than turning in his grave might be popping a cork and musing that its demise is a cause for celebration.
For when he launched the little tome, 70 years ago in 1951, he did so partly as a way to encourage customers to be more discerning. The Good Food Guide was squeezed onto the shelves of book stores at a time when expectations in hospitality were at an historic low point.